smallfire: design strategy

A topic that floats to the surface on a regular basis in my work is the relationship between brand and UX; an interesting, evolving and somewhat contested territory.
One way to think about brand and experience is as representing  two different perspectives: the perspective of the business and the perspective of the people that use the [...]

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q. 1 How do our methods need to be extended or adapted to support design in the wild?
q. 2 How do we position our own practice in relation to this dynamic and changing design space?
These are two questions I posed at the end of a recent presentation I was [...]