pennyhagenOver the last 10 years Penny has designed and produced a range of online and interactive projects in Australia and New Zealand. Starting out as a interactive designer Penny became interested in design research methods when designing weather interfaces for pilots at the MetService in Wellington. This triggered a ongoing interest in how people-focused design methods help us to design systems and services better.

Penny now specialises in design strategy at the early phases of design projects. She applies a participatory approach to all projects, leading clients through a collaborative and stakeholder focused scoping and discovery process. Penny develops custom stakeholder engagement programs for social change projects and mentors others in the use of collaborative design methods.

Penny recently left Digital Eskimo after 3 years as their Projects Director/Strategist to finish her PhD in design methods and now works as a freelance design consultant, lecturer, presenter and facilitator publishing in both academic and professional forums.

A list of recent public engagements is listed below, for further bio info see Penny’s linkedin profile

Professional Engagements

2009 Panelist Ozchi: Designing Effective Systems: Contributions from Human Factors and Human-Computer Interaction

2009 User Experience/Usability Judge: MarcFarlane Prize

2009 Guest Speaker – Universal Favourite Design talks: Connecting brands, services & participation

2009 Guest Lecturer – Designing Future Strategies Public Lecture Series, UTS – Design and Use: Tools and Trends in design

2009 Presenter UX Australia – Emerging a User Experience Strategy: People, pencils and post-its

2009 Participant/Presenter – Jeanette Blomberg Service Design Course, UTS

2009 Guest Lecturer – DAB Design Research Course: Personas and Scenarios

2008 Keynote Speaker Making Links – Reaching out or Moving Closer: connecting with your networked community

2008 Invited Panelist, Beyond the Hype: Sustainability & HCI. CHI2008

2007 Guest Lecturer – Design in Context HCI Undergraduate Subject UTS

2006 Profiled in Design Professionals, Ed. Shari Davies, Published by Career FAQs, 2006

Conference Reviewer – UxAustralia, OZCHI, CHI, CCS