Seeding: prototyping ‘in the wild’
Over the last few years I’ve experienced a real change in the kinds of design services that might be needed by, or offered to, clients – especially working in the not for profit and community sectors. As we all know, more and more organisations are beginning to see the potential for social technologies to engage with new audiences, or engage with their audience in new ways. In such cases the design work can become more about re-configuration of existing technologies than creating something from scratch. Design-time is often spent on developing strategies for extending a client’s online presence through existing platforms, tools and channels. While we may be moving away from an emphasis on actual building and designing pixels in this version of design practice, our responsibility to successfully seed participation and engagement is growing.
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